First Priority Financial

About Us

First Priority Financial opened its doors to the lending world in 1977 and in 1998 became the pacesetter in the Retail Origination industry. In 2006 First Priority became and remains the largest mortgage brokerage in the United States.  Today, First Priority leads the mortgage industry in staying power with leading edge support systems, MyLenny.com™, ThinkBigWorkSmall.com™, Rate Alert™, and intellectual capital. First Priority is in the forefront of technical innovation for Originators and Branch Operators and is committed to providing the best financing at the lowest possible price to consumers.

Our Corporate office is located in Fairfield, California where we house approximately 40 administrative staff. You might be shocked to know that we’ve never had much need for sales management and oversight. By hiring likeminded lending professionals, we skip the costly layers of management which generally exist in most companies to oversee those who constantly create problems. We only hire the best people and refuse to waste money on anything else, so the end customer is guaranteed the best value possible. If you like autonomy and run a good clean shop and would like a cohesive business platform, leading-edge technology and the freedom to grow, then we might be a perfect match. We eliminate the back-office minutiae and will not burden you or your borrowers with unnecessary expenses or corporate systems. We will make sure you have the most product and the best tools and resources available.

What’s your Mission?
We will provide competitive home financing to clients who have been properly informed of their options. They will have a broad range of loan products from which to choose. Each client is unique, and will be recognized as such. With sound advice they will obtain the very best loan for their unique situation. Industry standards will not be our benchmark of service; rather, we shall embark daily in pursuit of pure excellence. We will improve by recognizing our shortfalls and will take careful notice when checked by lessons of failure. Our success will be measured one perfectly unique referral at a time.