OUR MISSION


We will provide competitive home financing to clients who have been properly informed of their options. They will have a broad range of loan products from which to choose. Each client is unique, and will be recognized as such. With sound advice they will obtain the very best loan for their unique situation.

Industry standards will not be our benchmark of service; rather, we shall embark daily in pursuit of pure excellence. We will improve by recognizing our shortfalls and will take careful notice when checked by lessons of failure.

Our success will be measured one perfectly unique referral at a time.

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OUR PHILOSOPHY


“We embark daily in pursuit of pure excellence.”

Since opening our doors in 1977 we have made it our mission to grow with our industry and to anticipate its ups and downs and adapt to its ever-changing systems. We do this while always keeping our focus where it belongs: on our clients. First Priority Financial, Inc. has branches and originators serving California, Oregon, Washington, Idaho and Iowa, we are a big company that remembers its roots. Our success will always be measured by our team’s ability to collaborate, the accomplishments of the individuals who work here and the happiness of our clients.

“Each client is unique, and is recognized as such.”

Integrity and honesty are our stock in trade. We provide competitive home financing and a broad range of loan products to clients who have been properly informed of their options, providing sound advice to help our clients obtain the very best loan for their unique situation. We work hard because we love what we do.

“Our success is measured one perfectly unique referral at a time.”

We improve by recognizing our shortfalls and taking careful notice when checked by lessons of failure. We strive for continuous innovation and improvement. Industry standards are not, and will never be, our benchmark of service. Our standards are set by the relationships we build every day.

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Where Open Minds Open More Opportunities